In line with that strategy, the branding of the respective platforms will remain in place, with each serving as a business unit of Emburse, according to Friedrichsen.
The company has positioned each brand as a specifically tailored solution for corporate clients of various types and sizes, from start-ups to global enterprises. Previously, he spent eight years in leadership positions at SAP Concur.Ĭertify founder and president Bob Neveu, who served as group CEO since the Chrome River merger, will depart the company.Ĭertify and Chrome River merged in March 2019 in a $1 billion-plus deal that also included Certify subsidiaries Abacus, Captio, Nexonia and Tallie.
Before Marketo, he was senior vice president and general manager for SAP's North American mid-market and ecosystems division. The corporate conglomerate encompassing Certify, Chrome River and four other expense management specialists is being united under a single brand, dubbed Emburse, and former SAP Concur executive Eric Friedrichsen has taken the helm as CEO of the newly unified entity.Ī 30-year veteran of the corporate software industry, Friedrichsen joins Emburse from Marketo, a division of Adobe, where he served as global head of commercial, SMB and growth markets.
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